identification

The PD can provide a measure of the respondents' level of unconscious identification with the topics being assessed by using the anchor topic "Myself." Another way of thinking about identification is the concept of involvement; how personally identified or involved with the topics the respondents are can be determined.

Comparing one's image choices for "Myself" to his or her choices for any other topic, we obtain a Same Choice Score (SCS) between "Myself" and that other topic. Therefore, in this case as the similarity is between how one perceives oneself and another topic, the SCS is an indication of one's unconscious identification with that topic.

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