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By comparing R-Mode (right-brain processed) data collected through the PD with L-Mode (left-brain processed) data provides a measure of the disconnect between what people are willing or able to express verbally about a topic and how they feel about it at a deeper level. This measure of the difference is known as INcongruence. A high degree of INcongruence may be an indication of any of several things: - political/cultural pressure within the organization to present a particular image that is different than the deeper reality
- individual desire to present a particular image that is different than the deeper reality
- denial - people may think they feel a certain way about a topic that is not a true representation of what they feel at a deeper level
- lack of awareness - people may truly believe things are different than they are
INcongruence can go either way - the verbally expressed attitudes and perceptions may be more or less positive than the deeper truth - and therefore may indicate either hidden dangers or untapped positive potential respectively.
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